Any ideas or examples?

Hello everyone! I want to design a course for a ship-company's new evaluation system, however i face 2 main difficulties:

1) I want to include all the elements that a seafarer would like to know (e.g. who evaluates me? what is evaluated, etc) and also some elements that the company wants to promote (vision, mission, etc).

2) Our target group is... everyone! From ordinary seamen to the Master of each ship.

Any ideas or examples would be really helpful!

Thank you

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